Unity School's Board of Directors and Unity Worldwide Ministries' Board of Trustees met jointly in August, with the branding initiative as their primary topic.

They received an update from a local attorney working with CEOs Charlotte Shelton and James Trapp to create a Supporting Organization (SO) to house trade names and trademarks for branding. SO documents include such details as articles of incorporation that define purpose, control, prohibited transactions, and a dissolution clause; and bylaws that define voting members, a board of directors (equal number for each organization with equal control); and member agreements.
 
Both boards approved the Supporting Organization (SO) recommendations and authorized completion of the SO. This allows rollout of branding in participating churches on or about September 15. The SO is still in process as of August 31, 2010, and is expected to be finalized shortly.

Read more about branding.